APPROACHES & STRATEGY
DEVELOPMENT APPROACH & STRATEGY
The main strategy of UNNAYAN in implementing its activities is to assist beneficiaries as the development partners or facilitators. Some working strategies of UNNAYAN are mentioned below:
A. Group Approach
UNNAYAN strongly believes that sustainability of the organization depends on the sustainability of the beneficiary target groups. UNNAYAN implements most of its programs/projects by organizing beneficiaries in groups. Groups decide what kind of approach and assistance they need. UNNAYAN assists them in taking proper decision. In the light of the decision taken by the groups, UNNAYAN provides the group members with technical and financial supports.
B. Bottom-up Approach
UNNAYAN follows a bottom-up and participatory development approach as its working strategy. With this end in view, UNNAYAN first starts mobilizing and organizing beneficiaries through awareness building.
C. Family Approach
Though the women are organized as the primary beneficiaries, all members of beneficiary family have to participate in development activities. In the decision making process of the development issues of a family, UNNAYAN ensures the participation of every adult member of the family. UNNAYAN tries to increase the skills of every family member so that they can implement an enterprise jointly for the betterment of the family.
D. Cluster Approach/Community Approach
UNNAYAN follows cluster/community approach in implementing its various activities. According to the approach, working areas are divided into clusters. Cluster-based community is mobilized through development approach. All products and services are provided to the targeted people in the community. The participation of the community people in various activities of UNNAYAN is ensured by involving the local governments concerned.
E. Integrated Development Approach (IDA)
The principal strategy of UNNAYAN in managing the programs/projects is to follow a participatory development approach involving and activating both the stakeholders and the beneficiaries as development partners. The approach is named “Integrated Development Approach” (IDA). In order to improve the livelihood of people including the poor.
UNNAYAN has been following this approach through implementing a host of interventions centering on community. UNNAYAN program interventions are developed or designed in line with Poverty Reduction Strategy Plan (PRSP) and Sustainable Development Goals (SDGs) for addressing the priority issues like education, training and skills development, microfinance, agriculture, technology, health, mother and child care, sanitation, nutrition, etc. Unlike many other NGOs in the country which are confined to Minimalist approach (only Microcredit), UNNAYAN is promoting or pursuing a Maximalist approach (Microcredit plus IDA approach) to break the vicious cycle of poverty. The organization strongly believes that IDA is the most appropriate approach/strategy for sustainable development of the poor and the community as a whole.